NudgeUp are a team of researchers, psychologists, and designers that all share the same vision - to create design that helps.
Design is such an important aspect in our everyday lives. It is everywhere we look; from posters to road signs. And it all influences how we make decisions. So why not create design that helps us make more positive decisions and boost our health and wellbeing. For example, designs that help us eat healthier or get more exercise.
"Design should nudge us, help us, and inform us"
Leigh Cooper - FOUNDER
Our design process is based on an innovative theory known as nudge.
A nudge is a cutting-edge method, taken from the behavioural sciences, that can alter an individual’s choices by changing the design and layout of their environment. A simple nudge would be to move apples to an eye-level shelf in a cafeteria so you can increase the likelihood of apples being purchased.
Creating nudges is what we do.
Details about new projects, collaborations, blogs, tweets, and more.
smart menu - a new nudge experiment in menu design and healthy eating
Find out how we increased a cafe's jacket potato sales by over 500%, in this article about our nudge menu project.
Shortlisted for CIEH award
Our Smart Menu project has been shortlisted for the CIEH "Best innovative environmental health solution" award, along with other health concerned projects.
latest blog | why employers need green fingers
In our new blog we explore why you should be utilsing the power of nudge, to increase the health of your employees, and how this naturally boosts your organisation's productivity.
Got any nudge or behaviour change projects that you need assistance with?
Feel free to send us an email, or a tweet, and we shall get back to you as soon as we can.
Looking forward to hearing from you.